Human-centered design for more inclusive and empowering experiences


User Research

Place people at the center of your design process and your products.

Design Strategy

Make smarter decisions based on analysis and experimentation.

UX Management

Reach your business goals with purposeful user experiences.


Photo by Nicotam

Hello! I'm Astrid van der Flier, a human-centered product and service designer from the Netherlands currently living in France.

I help international businesses and design school students create digital solutions that delight people.

I have experience working across various industries, but recently my focus has been on financial services for underbanked people, mainly in Africa.

See for example how I helped Baloon Insurance bring their services online, or take a look at other case studies.

Let's talk!

Looking for someone to lead your product/service/UX design projects with a human-centered approach and diffuse a design thinking mindset? I'd be happy to discuss your needs. Please send a message to or feel free to call me directly: +33 6 87 96 76 53